Focusing on Engineering and Specialized Vehicle Markets, Crocodile Marketing Mid-Year Exchange Meeting Creating the Future Together

2023 In the first half of the year, Dongfeng Liuzhou Automobile actively grasped the opportunity of market recovery, improved the channel capacity and adjusted the structure of major customers, and the overall targets were effectively reached. The cumulative sales of medium and heavy trucks totaled 18,549 units, up 14% year-on-year, and the market share reached 4.2%, up 0.2 percentage points year-on-year. The advantage of the South expanded and the ranking rose to the second; the North steadily improved and the market share increased by 0.5%.

Looking ahead to the second half of the year, the macro-economy will continue to improve, and continue to promote the rebound of the commercial vehicle sales market. Dongfeng Liuzhou Automobile will focus on the overall strategy of "Promoting Repurchase with Satisfactory Service and Creating Value through Aftermarket Marketing", further improve its service capability and aftermarket marketing performance, continue to provide customers with more and better products and services, and strive towards the sales target of 51,000 units to achieve a new level of market share.

Under the effective stimulation of relevant national industrial policies, the market demand for engineering and special-purpose vehicles has increased significantly. Responding to this trend, Crocodile has further broadened the product layout of engineering and special-purpose vehicles. Among them, engineering dump trucks cover all application scenarios of engineering transportation with five platforms and 20 models, and the new generation of H5V engineering model is the focus of sales promotion in the national market. Special-purpose vehicles cover the demand of five major market segments, such as sanitation, hazardous chemicals and truck-mounted cranes, with 25 series of models on five platforms.